The challenge for Swopes was to translate the exhilaration of her summer adventures into a community-wide event. She aimed to create an engaging challenge that would inspire creativity among her followers while celebrating the vibrant atmosphere of Summertime Chi.
Swopes' goal was to empower her community to express themselves through photography and embrace the spirit of creativity. By launching the #SwopesLolla challenge, she hoped to celebrate the joyous summer atmosphere while giving fans an opportunity to win a coveted 4-day Lollapalooza GA pass.
The #SwopesLolla challenge was a resounding success. Participants showcased their unique perspectives and embraced the spirit of creativity, capturing the essence of Summertime Chi in their photos. The limited edition Chicago Bud Light bottles designed by @bbreaux became a symbol of summer celebrations, and Swopes' community came together to celebrate and share their exciting summer moments.