Seed the Sunrise

Swopes and Sunrise embarked on an exhilarating journey as they prepared to debut their first projection alongside a curated selection of art pieces from the Sunrise Art Club catalog. The event, running from April 11-15, offered attendees an immersive experience with artwork from over 20 global artists, wellness sessions, and exclusive open editions. It was a celebration of artistic expression and mindfulness leading up to #NFTNYC.
Clients
Seed Brklyn
Timeline
2023
Services
Website
BK Reader
Challenge

Successfully Launching a Multi-Faceted Art Exhibition

The challenge was not only to launch their first-ever projection but also to curate and exhibit a diverse range of art pieces, while incorporating wellness workshops into the event. They needed to ensure that the exhibition provided an immersive and enriching experience for attendees, while also preparing an exclusive open edition of artworks that couldn't be found elsewhere.

Goal

Debuting a Unique Projection and Curated Art Exhibition with an Emphasis on Wellness

The primary goal for Swopes and Sunrise was to successfully debut their first projection alongside carefully selected art pieces from the Sunrise Art Club curation catalog. They aimed to create an immersive experience that showcased a diverse range of artwork from over 20 global artists, while also providing an exclusive open edition unavailable elsewhere. They sought to go beyond the traditional art exhibition by integrating wellness activities into the event, helping attendees connect with their bodies, minds, and soul purpose. They planned to extend the reach of the exhibition by offering a digital voxels gallery for those unable to attend in person. Ultimately, they aimed to make the most of the opportunity provided by Seed Brklyn during the first #NFTBK week, setting the stage for future endeavors.

Result

A Successful Exhibition Featuring Global Artworks and Wellness Sessions

Thanks to the dedication of Swopes, Sunrise, and their team, including Wellness & Workshop hosts like @creative_ian, @weoshagency, @thesterlinglook, and @goodjuujuuboxx, the event was a success. The exhibition not only showcased a diverse range of art pieces but also emphasized the importance of wellness. The support from Seed Brklyn and the community was instrumental in this success. For those unable to attend in person, a digital gallery was made available online. The exhibition, which remained on view until May 13th, was a testament to their hard work and dedication, setting the stage for future endeavors.

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